Know who’s leaving while you can still do something about it
By the time someone cancels, they stopped coming weeks ago. PATO flags the drift, not the departure.
The problem
Churn is a lagging indicator. The cancellation is the last event in the story — the member decided long before, usually somewhere between the third missed week and the first month they didn’t think about the gym at all.
In a staffed gym someone might notice. In a busy one, or an unstaffed one, nobody does. And “we should check in on people” is a task that loses to every other task, every week.
Risk, scored continuously
Every member carries a risk read that updates as their behaviour changes. Not a monthly report — a live picture of who’s drifting right now.
You see counts by risk tier at a glance, and can open any member for their full timeline: attendance heatmap, activity history, and what changed.
Members that Need Attention sits on your dashboard with the reason attached and one click to reach out.
Outreach that runs without you
Set your thresholds, pick your channels, write your templates. Then it runs.
Push, email or SMS. When someone crosses a threshold, they get the message — whether or not anyone at the gym remembered.
Every send is logged, so you can see what went out, to whom, and what happened next.
The half most tools skip
Retention tools generally fire when something’s wrong. Which means the only message a quiet member ever gets is one that reads like a guilt trip.
Positive mode reaches out when someone’s doing well.A streak, a milestone, a month of showing up. It’s the message nobody has time to send, and it’s the one that actually keeps people.
Your dashboard also surfaces New Engaged Members— the ones who’ve just found their rhythm — with a celebrate action.
When you want to do it yourself
Manual outreach, with a drafted message. Ask PATO who’s been quiet for two weeks, get a list, and send from the same screen.
What it costs
Included in every plan.
FAQ
From member behaviour over time — attendance, activity and engagement patterns. You set the thresholds that trigger outreach.
You control the thresholds, the channels and how often. Nothing sends that you haven’t set up.
Yes. Plenty of gyms start that way.
SMS has a per-message cost; push and email don’t.