The story
- The problem
Churn is a lagging indicator
The cancellation is the last event in the story. The member decided long before, usually somewhere between the third missed week and the first month they didn’t think about the gym at all.

- Why it goes unseen
The check-in nobody makes
In a staffed gym someone might notice. In a busy one, or an unstaffed one, nobody does. And “we should check in on people” is a task that loses to every other task, every week.

- What PATO does
Risk, scored continuously
Every member carries a risk read that updates as their behaviour changes. Not a monthly report — a live picture of who’s drifting right now.
You see counts by risk tier at a glance, and can open any member for their full timeline: attendance heatmap, activity history, and what changed.

- On your dashboard
Members that need attention
The list sits on your dashboard with the reason attached and one click to reach out— so the check-in that always lost to every other task takes a few seconds.




