PATO is early. No decade-long track record, no wall of logos. Pretending otherwise would be insulting — so here is the deal instead.
What’s included, exactly
- Limited to our founding cohort. After that, new gyms pay list.
- The 40% applies to your plan and to Classes, Shop and Custom Gamification — not to Access Pro or the store-published branded app.
- You’ll need to invite your members, add your branding, and switch on one engagement automation.
- If half your members aren’t on PATO after 60 days, we’ll either keep working — free — until they are, or refund you in full.
- Adoption is measured on members who activated within 60 days of being invited. A refund covers subscription and add-ons paid in that window.
Simple pricing. Everything that matters is included.
Pick a plan by how many members you have. Every feature is available on every plan — you’ll never have to buy a bigger plan to unlock something.
Runner
Up to 300 members
$149/NZD
$249
per month
Growing gyms and busy studios
Olympian
Over 750 members
Let’s talk
priced to your setup
Multiple sites, or something that isn’t quite a gym
All of this, on every plan
Not a teaser tier. Every pillar below comes on every plan, from the smallest gym to the biggest.
- On iPhone, Android and the web, at no cost to your members
- Log a meal from a photo, a voice note or a label scan
- Today’s plan, their progress and their own billing, in one place
- An AI companion they can ask anything, at any hour
- Messages to your coaches, with voice notes, photos and files
- Push notifications that bring them back
- For members: logs meals, builds workout and meal plans, answers at 5am
- For you: ask your gym anything and act on it, from any screen
- It takes the action, not just the question, within each staff role
- Weekly reports and training and meal plans, generated
- Never advises on pain, injury or anything medical. Those go to you
- Food matched to 11K+ verified foods, looked up rather than guessed
- Their fridge, pantry and recurring meals, so the numbers are theirs
- Workouts logged from the plan, with a demo one tap away
- Watch and phone workouts sync in on their own
- Body composition trends, with body scans read straight in
- Strength and aerobic benchmarks, scored and tracked over months
- PATO the duck, whose health is their consistency
- 58 badges across 10 levels, and streaks worth protecting
- Real, tangible rewards from your own catalogue, redeemed at your gym
- Your gym’s own leaderboard, up on the screen in the room
- A global leaderboard across every PATO gym
- Lead capture form for any site, pipeline named the way your gym works
- Follow-up sequences that write themselves for leads and trials
- A website from four questions, live on your own domain
- Instagram and Facebook DMs answered, leads added to the board
- Broadcast emails to your audience — no third-party tool
- Off by default. Nothing sends until you switch it on.
“PATO writes it. You approve it.”
- At-risk detection that spots who is slipping before they cancel
- Outreach that fires on its own, on your thresholds and channels
- Or a draft ready, when you would rather send it yourself
- Positive mode, to welcome newly engaged members, not just chase drifters
- Every send logged
- Supports app notifications, SMS and email
- Each member gets a daily AI summary of their activity
- Activity pulse chart to visualise engagement at a glance
- 2.9K+ movements, each scored on efficiency, fatigue, accessibility and pairing
- 5K+ recipes, scored on nutrition and whether people will actually cook them
- A plan builder: craft 2 to 24 weeks by hand, or describe it and edit the draft
- A meal-plan builder grounded in the same scored recipes
- Performance benchmarks you choose, worked out automatically
- One switch decides whether members can generate their own plans
- Direct debit and cards, through your own payment provider
- In New Zealand, Stripe covers both direct debit and card from a single connection
- No cut of your members’ payments, on anything, ever
- GoCardless Success+ — intelligent retry at the optimal moment, not a blanket rule
- Members notified of failures and can update payment details from the app
- Members see their own billing, so fewer “what am I paying for?” emails
- Revenue and payment numbers, live
Your gym platform
- Members, staff roles and permissions
- Waivers, health declarations and codes of conduct, signed in the app
- Move across with a bulk import, previewed before anything commits
- Your logo and colour across your dashboard, down to the login screen
- Working hours, peak times and quiet hours — your schedule, your rules
- Equipment inventory — upload a CSV of your full kit, AI plans only suggest what you have
- Facilities map — pool, sauna, studio — so your AI assistant can describe your gym to members
Add the bits your gym
actually needs
Not every gym runs classes. Not every gym sells merch. Not every gym has a door that locks itself. So those aren’t in the base price. Add them if they’re useful, skip them if they’re not, and switch them off any time.
Annual billing saves 2 months
NZ$29/mo
NZ$49/mo
Classes
Best forStudios, boxes and any gym that runs a timetable or books PT.
- A week of classes generated from the class types you run
- Waitlists that fill the moment someone drops
- 1:1 and PT on the same calendar
- Your own cancellation policy, and paid drop-ins
- A booking page on your own website
- Custom membership levels — set which tier can book which class
NZ$23/mo
NZ$39/mo
Access
Best forGyms that want a proper check-in at the front door, without buying hardware.
- QR check-in at the door, with a kiosk mode
- Static or rotating QR — print on physical cards for members without a phone
- The membership is the credential, so access follows who has paid
- Import existing key codes from another system — no reprinting required
- Every entry logged: who, when and how
NZ$129/mo
excl. founding discount
+ $109 per extra door
Access Pro
Best for24/7 and unstaffed gyms, where the door has to know who has paid.
- Everything in Access, plus the door itself
- Smart locks, keypads and card readers you may already own
- Access revoked the moment a membership lapses
NZ$17/mo
NZ$29/mo
Shop
Best forGyms selling supplements, merch, passes or PT packs.
- Products, plans, passes and bundles in one catalogue
- Bought in the app, paid with the billing you already set up
- Stock per product, orders and refunds from one screen
- Sales numbers at a glance
NZ$29/mo
NZ$49/mo
Custom Gamification
Best forGyms that want their own points, challenges and reward rules on top of what every plan already has.
- Your own points economy and earning rules
- Challenges you define and time-box
- A reward catalogue priced and level-gated by you
NZ$99/mo
excl. founding discount
$499 setup · 12-month minimum
Branded Member App
Best forGyms that want their brand on every screen: your name in the store, your icon on members' phones.
- Your app, your name, your icon in the App Store and Google Play
- Your gym's branding across every screen members touch
- Updated with every PATO release automatically
- Review cycles and ongoing maintenance covered (app store fees are paid separately by you)
- Store assets (video, screenshots) — bring your own, or we design them for $599
Talk to us
AI Receptionist
Best forGyms where the owner is coaching when enquiries arrive, and can't justify a full-time receptionist.
- Answers calls like a person at the front desk — any time of day
- Choose the voice, personality and how it handles each type of call
- Connect an existing phone number or get a new local one
- Answers questions, captures enquiries and books consultations
- Knows when to hand over to a real person and notifies you immediately
- Frees you to focus on coaching, not sitting at reception
Build your exact quote
Pick a plan, add what your gym needs, and see the real number — monthly or annual, founding price or list. Copy the link to share or save your quote.
1 — Choose your plan
2 — Add-onsall optional
Door access — choose one(optional)
AI Receptionist
Answers calls for you
Annual billing saves 2 months
Plan, Classes, Shop & Custom Gamification only. Access Pro and Branded App excluded.
Your quote
No add-ons selected
Monthly recurring
14-day free trial · No card required · Cancel anytime
The sticker price isn’t the price
Most gym platforms take a percentage of every payment your members make. It doesn’t appear on your subscription — it appears in what actually leaves your account. We don’t do that. You connect your own payment provider, you pay them at their rate, and we take nothing.
A 200-member gym · $20,000 a month through the door · classes and door access
PATO$617/mo
- Subscription$337
- Your payment provider~$280
- Our cut of member payments$0
$1,058/mo
- Subscription$0
- Your payment providerincluded
- Their cut — 4.99% + $0.30$1,058
With PATO
You keep $441 /mo
Same gym, same members, same month. The difference is that nobody takes a percentage on the way through.
The things gym owners ask
Count your members. Under 100, Hatching. Under 300, Runner — that's where most gyms land. Under 750, Lifter. If you're not sure, start on the trial and we'll tell you.
Anyone with an active membership at your gym. Not staff, not people on trials, and not "members who used the app" — just the people you're managing.
Nothing sudden. Nobody gets cut off and nothing stops working. We'll let you know when you're near the top of your band and you move up when it suits.
No. And no contract — cancel any time.
No. Not on memberships, not on anything. You connect your own payment provider and pay their rate directly.
Classes, Access, Access Pro, Shop and Custom Gamification are add-ons, because plenty of gyms don't need them, and a member app published under your own gym's name is a separate build. Everything else is on every plan: the member app, PATO AI, tracking, rewards and leaderboards, engagement, coaching, billing, messaging and documents.
Yes. Upload your existing list, match up the columns, and we’ll catch duplicates and show you a preview before anything is committed. We do it with you.
No. 14 days, everything switched on.
Any time. Upgrades take effect straight away and we only charge the difference for the rest of the month. Downgrades start at your next billing date.
That's a separate build we do for you: $499 setup, then $99/month on a 12-month minimum, covering review cycles and keeping it updated with every release. The app store fees are paid separately by you and aren't part of this price. Store assets — the listing video and screenshots — are yours to provide, or we can design them for you as a $599 bundle. What every plan does include is your logo and colour across your own dashboard.
Try it for two weeks.
Decide after that.
Everything switched on, no card, no contract. If you like it, take 40% off permanently as a founding gym.
- 14 days, everything on
- No card required
- Cancel any time
PATOPass