They just come in less. Then less again. Then there’s a month where you don’t really see them, and you tell yourself they’ve been busy.
Visits · last 6 weeks
Four visits a week, then one, then none.
Billing
Membership cancelled
Last visit 41 days ago
And that’s not its fault. It was built to take bookings and process payments. It was built for the front desk.
Payments vs attendance · 8 weeks
The payments kept clearing. Nothing was watching the other line.
A gym doesn’t lose money when the admin panel is missing a filter. It loses money when somebody stops turning up and nobody notices for six weeks.
Ask any gym platform about AI right now and you’ll get an assistant for the owner. Useful. Also only half the building.
PATO gives your members their own — the same character doing a different job.
For you
Gym dashboard
Ask for class attendance, a member’s activity, who’s gone quiet — in plain English, from any screen. You get the answer, not a spreadsheet.
See who’s slipping while you can still do something, with the reach-out drafted for you.
Generate a workout or meal plan for a named member, built from your own movement library — including the movements you added.
Bookings, member status, billing, trials, waitlists — all of it answerable by asking.
It speaks your language. PATO is built on current health and fitness science, so you can ask it the way you’d ask a coach — not the way you’d phrase a database query.
For your members
Member app
Ask how a lift should feel, what a tempo means, how to progress it — answers come from a library of 2.9K+ movements with cues, faults and progressions behind them.
Photograph a meal, describe it, or say it out loud. Macros resolve against a verified food catalogue — it identifies the food, it never invents the numbers.
Ask for a multi-week training or meal plan and get one, in the conversation, adjusted when they’re injured, travelling or ill.
Log a session, book a class, check their own billing, get a weekly report — by chat, by voice, or by photo.
The platforms that don’t charge a subscription take a percentage of every member payment instead. It never arrives as a bill, so it never feels like one — it just leaves your account.
A 200-member gym · $20,000 a month through the door · classes and door access
PATO$617/mo
$1,058/mo
With PATO
You keep $441 /mo
Same gym, same members, same month. The difference is that nobody takes a percentage on the way through.
The app your members open every day, and the software you run the place with. Built together, so what a member does shows up where you work — and what you change reaches them without a second system in between.
Everyone else built for the front desk and added a member app afterwards. We started at the member, which is why this half comes first.
Every member gets someone to ask. At 5am, on a Sunday, in the supermarket aisle.
Logging food stops being homework — and the numbers are looked up, not guessed.
11K+verified foods behind every estimate
A plan built from food they will actually cook — scored on whether they will keep eating it.
5K+recipes, every one scored
Nobody trains without a plan, whether or not you write it.
2.9K+movements across every discipline
Proof it’s working. It is the reason they renew.
Consistency, made visible — and worth something at your gym, not in someone else’s app.
Most gyms run a stack that grew by accident — one thing for bookings, another for payments, a spreadsheet for the rest. This replaces the lot.
An hour of programming becomes five minutes — without taking the coaching off your coaches.
Admin that doesn’t need a spare afternoon.
It notices someone drifting before you would have.
Talk to members in the app, not from your personal phone.
We connect you to Stripe or GoCardless. We take nothing from payments.
The timetable runs itself, including the awkward parts.
The door works when nobody’s behind it.
Sell what you already sell, without a second system.
You never buy a bigger plan to unlock a feature. Every tier carries everything above — the AI, the member app, the coaching library, all of it. Plans differ only by how many members you have, and the three add-ons are there when you need them.
They’re different businesses with different problems. Most software makes you pretend otherwise.
Open with the system you will not outgrow
Classes, rewards and the energy that keeps people coming back
Doors, PINs and outreach that work with nobody on the desk
Benchmarks, programming depth and movement data coaches respect
The whole toolkit for a small practice, at $99
One platform, set up for the business you actually run. Same price either way →
PATO is early. No decade-long track record, no wall of logos. Pretending otherwise would be insulting — so here is the deal instead.
Export your members from whatever you’re on now and drop the file in. PATO works out what your columns mean, catches the duplicates, and shows you exactly what will happen before a single record is written.
Drop your member export here
CSV from any gym platform
Columns matched
Sarah ChenMember since 2023
Mike TapuMember since 2022
Ana SilvaMember since 2024
Josh MāhutaMember since 2021Do it yourself in a few minutes, or book a call and we’ll do it with you.
Most gyms are running the same week.
That's the question we built the guarantee around, so we'll put our money on it rather than argue. Half your members on PATO in 60 days, or you decide what happens next.
Fair enough — plenty of gyms do, and as gym management software goes they're decent at running the business side. Two things worth checking: what you're paying all in, including their cut of every member payment, and whether your members ever open the app you're paying for.
The subscription is. The processing is 4.99% plus 30 cents on everything your members pay you. On $20,000 a month that runs to about $1,058. Every month.
It's a spreadsheet. We map your columns, remove duplicates and show you exactly what's going to happen before anything is committed. We do it with you, and most gyms are running the same week.
$99 a month covers up to 100 members and includes billing, the member app, the AI, the movement library and the coaching tools. Classes and door access are add-ons at $49 and $39 if you need them. What you never do is buy a bigger plan to unlock a feature — every tier has everything, and the tiers only differ by how many members you have.
It can't, and that's deliberate. It'll log a meal and draft a plan. It will never tell someone whether to train on a sore shoulder — that goes to you. If you sell programming, switch plan generation off entirely and PATO sticks to the admin, the tracking and the nudging. Leave it on and every member gets a plan, whether they have a coach or not.
Because the AI doesn't produce them. It recognises the food; a catalogue of 11K+ verified items provides the values and a server does the arithmetic. It's the difference between looking something up and guessing.
Not yet — it's on the roadmap. Right now we're the system that keeps the members you've got. If finding new ones is your main problem today, we're honestly not the whole answer.
Not today. PATO is built for independents and mid-size operators, and that's where we're best in the market. Multi-site is on the roadmap, but if you're running a franchise network on an enterprise stack right now, we're not the right call and we'd rather say so.
PinnedPATO founder Esty talks with Colin Walker, General Manager of Life Fitness NZ, about the evolution of the fitness industry, diet, recovery, and the future of gym technology. Watch the full episode from The Melding Muse podcast.
Listen to the episode
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Everything switched on, no card, no contract. If you like it, take 40% off permanently as a founding gym.
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