Coaches & PT studios

The whole toolkit, at the small end

Programming, nutrition, progress tracking, billing and an app in your own branding — for $99 a month.

The problem with software at your size

Everything is either built for a 500-member gym and priced accordingly, or it’s a scheduling app with a payments bolt-on.

So you end up with four tools that don’t talk to each other: something for programming, something for nutrition, a spreadsheet for progress, and a payment link.

Each cheap. Together, expensive — and the admin between them is unpaid time.

See what $99 gets you

What $99 gets you

Not a starter tier. The whole product.

Programming

A plan builder, 2.9K+ movements with cues, faults and progressions, your own custom movements, and AI drafting a first version if you want it.

Nutrition

Clients log by photo, voice or text against 11K+ verified foods. No food diaries to read, no macros to calculate by hand.

Progress

Benchmarks tracked over time, body composition, scans read straight in, progress photos.

An app in your branding

Your logo, your colours. On iPhone, Android and the web.

Billing

Direct debit and cards, and we take no cut of what your clients pay you.

PATO

Your clients get a companion between sessions, and you get one that answers questions about your practice.

The part that changes your week

You see a client an hour a week. What happens in the other 167 is what determines their results, and it’s the part you can’t bill for.

It logs their food

No food diaries left for you to read at the end of the week.

It answers questions at 9pm

The moment they’re actually deciding what to eat or whether to train.

It notices when they’ve gone quiet

And gives you the record when they next walk in.

Hold more clients without working more hours

The only lever that actually grows a one-person practice.

Clients book their own session slots

Set your available hours per day and PATO generates a booking calendar for your 1:1 slots. Clients pick their time; you see it filled — no back-and-forth about availability, no extra scheduling tool to manage.

You decide how much clients do themselves

Plan generation is a switch.

Off — you write everything

PATO handles logging, tracking and nudging. Your programming stays your product.

On — clients can generate their own

Useful for a lower-priced tier alongside your one-to-one work.

Two business models, one subscription

Switch it per client, not per plan.

Hatching — up to 100 clients: $99/mo
Classes add-on: +$49/mo
Total: $148/mo

At 40 clients that’s under $2.50 a client a month, with no commission on anything they pay you. Add Classes only if you run small groups — nothing else is required, and no feature is locked behind a bigger plan.

Questions coaches ask

No. Same product as the $499 plan, sized for fewer members.

No. Independent coaches, small studios and rehab practices all run on it.

Yes, and turn AI generation off entirely if you’d rather.

You move up a plan. Nothing gets cut off and nothing stops working.

Yes — direct debit or card, and we take no percentage.

PATO does. A real reply in seconds, in your voice, from what it already knows: your sessions, your rates, how you work. Every enquiry sits on a board so you can see who’s waiting. Quiet hours mean a 9pm message gets answered when you start, not at 2am.

Yes, on every plan, the $99 one included. Answer four questions and PATO writes the copy and picks the photos. Live at yourname.pato.fit, or on a domain you’ve already got.

Free trial