Risk tier
What is a risk tier?
A risk tier is a grouping of members by how likely they are to lapse. Rather than giving you 300 individual scores to interpret, PATO sorts members into tiers so you can act on a group — and so automated outreach knows who to contact.
What it’s for
A number per member is data. A tier is a decision.
Tiers let you set different responses to different levels of drift: a gentle nudge for someone slightly off-pattern, something more personal for someone who’s genuinely gone quiet. You set what happens at each tier — the channel, the threshold, the message.
Why it matters for your gym
The failure mode with retention data isn’t a lack of it. It’s having a report nobody acts on because acting means deciding, member by member, at the end of a long day.
Tiers remove the deciding. Once you’ve set the rules, the system knows who gets contacted and how, and it happens whether or not anyone remembered.
Common questions
- How is risk worked out?
- From member behaviour over time. We don’t publish the model — but you control the thresholds that trigger action, which is the part that affects you.
- Can I see why a member is in a tier?
- Yes. Their timeline and attendance heatmap show what changed.
- Will members know?
- No. It’s an internal signal.
PATO